Understanding the EU Regulations on Prosecco and Champagne
If you’ve been searching for Prosecco on Tap, Kegged Prosecco, or even Kegged Champagne, you might have come across various businesses offering sparkling wine in kegs. However, due to strict EU regulations, Prosecco and Champagne can only be sold in bottles—meaning they cannot legally be served from a keg or on tap.
This restriction is based on Protected Designation of Origin (PDO) regulations, which are designed to preserve the integrity of traditional European wine products. While this protects authenticity, it has also created challenges for bars, restaurants, and event venues that want to offer fresh, high-quality sparkling wine without the limitations of bottles.
That’s where Frizzante 1754 comes in—a premium, kegged Italian sparkling wine that offers the same crisp taste and elegant bubbles as Prosecco, but without the legal restrictions.
Why Can’t Prosecco Be Served on Tap?
1. The PDO Laws for Prosecco and Champagne
Under EU law, Prosecco has Protected Designation of Origin (PDO) status, meaning that it must be bottled to be sold under the name "Prosecco." This applies to any sparkling wine labeled as Prosecco, ensuring that only wine made in the designated regions of Italy (Veneto and Friuli Venezia Giulia) and bottled in the correct format can use the name.
Similarly, Champagne has even stricter regulations, with all production and bottling required to take place in the Champagne region of France. This means that while some businesses advertise "Kegged Champagne", what they are actually serving is a high-quality alternative sparkling wine, since Champagne cannot legally be sold in kegs.
2. Prosecco Must Be Bottled at Source
One of the key rules for Prosecco is that it must be bottled at the winery in its region of production. This means that even if a high-quality kegging system were used to maintain freshness, it still wouldn’t qualify as Prosecco under EU law. This rule is intended to protect the tradition and consistency of Prosecco, but it also limits how venues can serve it.
3. The Growth of Sparkling Wine on Tap
Despite these restrictions, demand for Prosecco on Tap and Kegged Prosecco has been growing rapidly. Hospitality venues see the benefits of serving sparkling wine from kegs, including:
No waste from half-empty bottles going flat
Faster service with instant pours
Lower environmental impact with fewer glass bottles
Consistent quality with every pour
Because of the PDO restrictions, businesses are turning to Frizzante—a high-quality sparkling wine that can legally be served on tap.
What Is Frizzante, and Why Is It the Best Alternative?
Frizzante vs. Prosecco: What’s the Difference?
While Prosecco is a fully spumante (fully sparkling) wine, Frizzante is a gently sparkling wine that offers the same bright, fresh flavors with a slightly lower pressure. The key advantage of Frizzante is that it is not bound by the same EU bottling laws as Prosecco, meaning it can be legally kegged and served on tap.
This makes Frizzante the perfect alternative for bars, restaurants, and event spaces that want the convenience of kegged sparkling wine while still delivering the crisp, refreshing taste customers expect from Prosecco.
The Advantages of Frizzante on Tap
Perfect Freshness in Every Glass – Kegged Frizzante stays fresh from the first pour to the last, unlike bottled Prosecco, which can go flat after opening.
Zero Waste, More Profits – No more half-used bottles going to waste. Kegging allows venues to maximize every drop, making it a cost-effective solution.
Eco-Friendly and Sustainable – Serving sparkling wine on tap eliminates the need for excess glass bottles, corks, and foil packaging, reducing waste and lowering environmental impact.
Faster, More Efficient Service – In high-volume venues, bartenders can pour a glass of Frizzante instantly, rather than spending time opening, resealing, and storing bottles.
Premium Italian Quality – Frizzante 1754 is made with Glera grapes, the same variety used in Prosecco, ensuring an authentic Italian sparkling wine experience.
Is Frizzante the Future of Sparkling Wine?
With the hospitality industry shifting towards sustainable, cost-effective, and high-quality beverage solutions, it’s clear that kegged sparkling wine is the way forward. While Prosecco and Champagne remain bottle-bound, Frizzante 1754 offers a modern alternative that delivers on freshness, flavor, and convenience.
For venues that want to serve Prosecco on Tap but need a legal and superior alternative, Frizzante 1754 is the best choice. With its authentic Italian heritage, refreshing taste, and keg-friendly format, it’s the ideal way to serve premium sparkling wine without compromise.
How to Market Frizzante as a Prosecco Alternative
For customers walking into your bar or restaurant, the experience matters just as much as the drink itself. They want something refreshing, elegant, and perfectly served, and many of them will ask for Prosecco on tap. While that’s not legally possible, Frizzante 1754 offers a perfect alternative—with the same crisp, fresh taste, but in a more efficient and sustainable format.
When presenting Frizzante to your customers, focus on the experience and the benefits they’ll appreciate:
Always Fresh, Never Flat – No one wants a glass of sparkling wine that has lost its fizz. Frizzante is served straight from the tap, meaning every pour is as fresh and bubbly as the first.
Quick, Effortless Service – In a busy bar, speed matters. With Frizzante on tap, bartenders can pour a perfect glass in seconds, without the hassle of opening bottles or dealing with corks.
A Premium Italian Sparkling Wine – Made with the same Glera grapes as Prosecco, Frizzante delivers a clean, crisp, and elegant taste that customers already love.
Perfect for Sharing & Celebrations – Whether it’s an after-work drink, a wedding toast, or a special night out, customers want something celebratory. Frizzante makes it easy to serve high-quality sparkling wine by the glass or carafe without waste.
Sustainable & Smart – More customers than ever care about eco-friendly choices. Frizzante eliminates bottle waste, reduces glass usage, and makes for a smarter, greener choice without sacrificing quality.
How to Introduce Frizzante to Your Guests
Customers may be unfamiliar with Frizzante, so the way your staff presents it can make all the difference. Instead of simply saying, "We don’t have Prosecco on tap," turn it into a positive, engaging experience:
Customer: Do you have Prosecco on tap?Bartender/Server: We actually serve Frizzante, which is a premium Italian sparkling wine made from the same grapes as Prosecco, but served fresh on tap. It’s always perfectly chilled, with no waste or flat pours—would you like to try a glass?
Encouraging customers to try something new, without making them feel like they’re settling for less, is key to positioning Frizzante as an exciting, premium alternative.
How to Feature Frizzante on Your Menu
To make sure Frizzante stands out and customers are drawn to it, you should highlight it clearly on your drinks menu. Instead of listing it simply as "Frizzante," give it a premium, enticing description:
Frizzante 1754 – Premium Italian Sparkling Wine (on tap)A crisp, refreshing sparkling wine made from Glera grapes in Northern Italy. Served fresh on tap, ensuring every glass is perfectly chilled and effervescent.
For cocktail menus, use it in place of Prosecco for Spritzes, Bellinis, and other sparkling wine cocktails. This makes it easy for customers to experience Frizzante naturally within drinks they already love.
Final Thoughts
By focusing on the customer’s experience rather than technical restrictions, bars and restaurants can position Frizzante as the best sparkling wine choice available. It’s fresh, premium, and perfectly suited for modern hospitality. When served the right way, customers won’t be asking for Prosecco on tap—they’ll be asking for Frizzante.
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